Not About Food

Class act food and beverage packaging

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Not About Food 21

Class act food and beverage packaging

Chefpaulo | Jul 9, 2013 04:26 AM

I picked up a few six-packs of Sanpellegrino orange ("Aranciata") soda the other day and had to appreciate the artistry, rich colors and detail of the can and its protective foil lid. Nobody else does this. The beautifully sculpted St. Germain Elderflower Liqueur bottle which, while not quite the Baccarat crystal vessel holding Remy Louis XIII cognac, has an incredible heft and feel that I find aesthetically satisfying. Another nod goes to the art work on the large red tin cubes of Amaretti di Saronno with their individually paper-wrapped almond cookies. All of these packaging creations came from commercial artists who, while forever unknown and uncredited, created industrial art that has received my respect and appreciation. Aside from boutique items, has anyone else noticed packaging of commonly available items that deserves mention?
CP

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