What can we possibly do to debunk this hype completely? Boycott? I did a blind tasting a while ago - the results were the opposite of what you'd expect. The most premium brands did the worst. Either my palate is completely off, or premium vodka buffs know something I don't.
I suggest you choose as many different brands as you can and score them, and list them in order.
These brands don't mean much to me - are these good samples?
Cîroc Snap Frost, Chopin, Ketel One, Wyborowa, Vox, Finlandia, Olifant, Rain, Tanqueray Sterling, Bombay Sapphire, Grey Goose, Absolut, Teton Glacier, Smirnoff, Belvedere, Hangar 1, 42 Below, Elit, Skyy