I enjoy fruity red wine that is not too dry. Good example - some varieties of Shiraz from Australia, some Merlots and Cabernets from California. Generally, I noticed that the wines from the warmer climates are fruitier and less dry. Simple examples would Trader Joe's Shiraz or Whole Foods Shiraz from Australia - both are inexpensive, not very sophisticated, but match my preference.
I wanted to try better varieties at higher price points ($15-$20). However, whenever I go to the wine stores and ask about fruity wine that is not too dry, I always get recommendations that end up being very dry and not fruity at all. I guess I don't know how to explain my taste to the "experts" at the stores. They start talking about "big" and "bold" and "earthy", etc. Just a few days back, I asked for a fruity wine and got recommendation for Perrin & Fils Cotes du Rhone Villages 2007 which cost just 10.99. As usual, this wine ended up being just a bit fruity and very dry.