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Celebrity chef burger places the new "thing"?

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Not About Food 6

Celebrity chef burger places the new "thing"?

pastry634 | Oct 8, 2008 02:17 PM

Hello all. A few moments ago, I spotted a post on seriouseats.com that pertained to Rachel Ray's announcement of opening her own burger place. This, coming after Bobby Flay's recently opened burger joint, seems to point to burger places being the new trend in the celebrity chef world. What are your thoughts on these new places? Personally, I am rather indifferent. For me, the more the merrier. If the burger is good, its better for the consumer. If the burger place flops, then I just shrug my shoulders and return to my go-to burger place. Though, I do believe that, especially in a city with renowned burger places as NYC is (see: How I Met Your Mother), it will be very difficult to make a dent in the burger scene. What about everyone else?

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