I notice now at every high end place I am learning that my cow came from Creekside and my bacon from Benton's. I don't know hoot about these farms and frankly I don't care. If I am paying 35 dollars for some lamb I would assume it came from a good place. I could always ask if I were wondering where my steak came from, and a lot of these farms don't even sell to the public so it's not like I am going to be ordering up some if I thought it was good. So this seems like this is just another strike of pretentiousness by the food industry, as if Caw Caw Creek pork is something to "ooh" over.