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CALBI Korean Taco truck in Santa Monica - where'd they get THAT idea?

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Restaurants & Bars Los Angeles Area Korean

CALBI Korean Taco truck in Santa Monica - where'd they get THAT idea?

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BIM | | Jun 19, 2009 05:40 PM

My daughter, who discovered the Kogi truck LONG BEFORE any else told me about this imitator on Arizona and 4th in downtown Santa Monica. We put on disguises and trotted up to the truck - no other customers in sight. It really looks like a roach coach that was selling breakfast burritos a week and was drafted into the Korean taco biz to cash in. The signage looks familiar. Five kinds of tacos (beef, pork, chicken, shrimp, tofu/veg) or burritos, plus quesadillas and sandwiches.

We tried the beef and the pork - meat with shredded lettuce, some sauce and a few sesame seeds. The pork - though not Kogi - was actually pretty good. If I happen to walk by there I might order a couple more.

Do they compare though? Yes - by this equation: ((Taste + Hype/Overhype) x (Hipness + Ripoff Factor)) / (Availability + Average Time in Line)

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