We visited Cake Bake & Roll in Pier Village, Long Branch, NJ on two occasions, two weeks apart. Unfortunately, like all the other eateries in Pier Village, this bakery disappoints. We had cupcakes on our latest visit. They were not good at all. One would find better cupcakes at a supermarket. The frosting tastes old and the cakes are dry and very dense. As residents of Pier Village, we would like to have one eatery here we can enjoy. Cake Bake & Roll is not it.