The best part of my Tuesday was closing the store and knowing that the next day the once marginally decent 5-6 yrs ago, now really bad Charles Shaw will cost more. $2.49 is a lot closer to the $2.99 Vinas Chilenas which is sooooo much better for the price point. I'm hoping the price increase might make some people stop and perhaps, dare I say it, think a little more about their wine purchases.....Nah ; )
One customer heard of the price increase and still called it "a bargain".
Bleck! Yes, I realize that many people came into better wine through this channel, but they also continue to believe its the same wine it was 10 years ago. It hasn't won any awards since around 2007 and now it really is "box wine in a bottle". If I can get one or two people to move up and away each day I'm at work, I'm fulfilling my personal mission.
Yes, I agree that folks should drink what they like, but a Geek has limits.