Of course you've all heard that Thomas Keller is opening a burger joint in Napa...What you may not have heard is that he is also scouting locations in our very own NYC...
Geoffrey Zakarian is teaming with restaurateur Jonathan Morr to open a burger joint on 12th and university (old Yujin space)..
Laurent Tourondel is opening a burger joint called BLT Burger at some point this year...location TBA
Even Tom Colicchio was looking to get into the burger wars with of course Craftburger....Due to a less than stellar response to Craftsteak...He has decided to postpone further expansion and focus on his existing empire...
All of this begs the question: What is missing in the New York burger world?
I believe we are well covered in the lower end burger market with such luminaries as Shake Shack (despite the filth), Corner Bistro and The Burger Joint...Likewise the high end burgers are pretty well represented by Peter Luger, Blue Smoke and The Spotted Pig...But whats missing for me, is a casual place with a high end burger and bar...that doesn't cost an outrageous amount or demand too much of your time...Anyone else?
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