They're a belgian fries place, in Pacific Beach (on Mission, north of Garnet). They've been open for a little more than a year.
I went there once, last weekend, and it was great. They have belgian fries, belgian waffles, breakfast items, and an assortment of sandwiches and miscellaneous things. The menu is on the website.
They have slightly tricky hours (8-4 most days, 8-6 on Saturday, IIRC), so it might be a little difficult to get over there except on a weekend. They only serve breakfast, including waffles, until 1 PM, however we went at 2 on a Saturday and they were willing to make us waffles. The parking is PB, which is horrible, especially on the weekend. There are many spaces nearby, however, if you feel lucky.
When my group went, we had the parmesan truffle belgian fries, a strawberry waffle, and a chocolate strawberry waffle. The chocolate strawberry waffle had chocolate batter, instead of normal batter. The waffles had a load of fresh strawberries and whip cream. You could add syrup to the waffles, but there really wasn't a need.
The fries are twice fried, with a crisp exterior and deliciously soft interior. The fries are also served in a paper cone (with a stand to hold it upright), and there are 16 sauces (something like that), with everything from fry sauce to mustard to everything you could want to put fries in. We only drank water/soda, so I'm not sure if they have beer (or even belgian beer), although I didn't see any.
Everything was excellent, and I'd definitely go back. The price was also right (i.e. pretty cheap).