Whenever my husband and I road trip (which is very, very often) we always pick up a bag of jerky in whatever roadside convenience store we stop at. It's a great snack while driving. We keep trying different brands, but I don't have a real favorite yet. Usually we get peppered or hickory smoked. He likes it hot so we try the hot ones too. Here are my opinions so far:
Oberto - Pretty good, but it can be kind of salty and harsh esp. their Teriyaki flavor
SMC (Stafford Meat Company) - I tried a bag of their Honey Glazed and thought I'd found my jerky heaven. It was sweet and had a great flavor and it was TENDER. Unfortunately my first bag seemed to be a fluke. The next two bags I bought had a weird flavor (almost fishy) and the jerky was so tough it was like shoe leather. I was severely bummed out.
Pemmican - Our current favorite, but I think we can do better
Golden Valley - Peppered style was pretty good. I also bought a small bag of their Buffalo meat jerky. Texture was good, but I don't think I like Buffalo jerky
Tillamook - Haven't bought this recently; that probably means I wasn't impressed
I forget the brand, but we recently tried one that seems new in the stores out here (San Francisco Bay Area). It's a Jalapeno jerky. It's really spicy, but tasty, fresh and tender.
So what should I be trying? I still haven't found an all-time favorite.