According to no less an authority than some blog on the OC Register website, a Baja Fresh in Irvine is testing upscale menu items, rolling out margaritas, and....
...wiat for it...KOGI Korean BBQ Tacos. Okay, anyone confused?
Baja Fresh = sort of Mexican, fast casual, corporate tacos and burritos with hundreds of locations nationwide
KOGI = we're so alternaTive we can'T even type without toggling oUr CAPSLOCK key, death to corporate overlords
So, if this blogger is not delusional either Baja is ripping off KOGI's street taco concept fair and square, or Mark, Caroline and the KOGI gang have just sold out, either literally or figuratively.
I saw it coming, and I don't blame them for it. It seemed impossible, even with two trucks and the insane volume they were doing at many locations, that KOGI could EVER make enough money to make two-dollar-twitter-taco-trucking a profitable endeavor. And KOGI was probably at about 13:20 on its 15 minute fame clock. So, with 100 seconds of fame remaining, have they pulled the trigger and busted open the korean equivalent of a pinata full of cash? I say, probably. What do you say?
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