Tried out some of Whole Food's smoked whitefish (N. Scottsdale location) and it was flat out disgusting, I mean gross with a capital G! Even with the smoking process the fish smelled really bad. I couldn't try a sample as I was in a hurry and to be honest was fasting due to the Jewish holiday. I asked the fishmonger if it was good and of course, he said it was really good and they sell a lot, I doubt it! My point here is that no fish monger should serve up something so bad.
For future reference, where can I find really good smoked fish, especially whitefish?