So I've been going to Les Fermes Saint Vincent for bio meat, especially bio chicken, which I've always assumed came from their farm. After all, the chicken located in their fridge is packaged in a transparent plastic bag with a label that reads "Les Fermes Saint-Vincent". I therefore purchased this chicken countless times accepting to pay more in exchange for the fact that these came from their farm.
Alas, I recently discovered that this butcher is far from honest.
On a very quiet Monday, as I walked through the market, I spotted one of their workers opening dozens of bags of chicken from the Les Voltigeurs farm, and then repackaging them in the aforementioned Fermes Saint-Vincent bag. This kind of practise does not appear legal from a Consumer Protection Act standpoint (of which Article 219 states "No merchant, manufacturer or advertiser may, by any means whatever, make false or misleading representations to a consumer"). Moreover, Les Voltigeurs chicken can be purchased at almost any supermarket or butcher (it is much cheaper at Adonis or PA for example). In essence, Les Fermes Saint Vincent appears to be ripping people off.
On another day, I asked the merchant where the chicken in the fridge was coming from, to see whether the man would lie. He answered that it came from Les Fermes Saint Vincent. I pressed him by asking again: "so that chicken it that fridge it from Les Fermes Saint Vincent"? The merchant then became nervous and half mumbled something about some other farms being associated to Les Fermes Saint Vincent.
BTW, their Pork is also not from their "Farm", but rather from "duBreton" (the largest scale bio pork producer in North America, which can also be found for much cheaper at IGA). Porcmeilleur is sold directly from their farm in Sainte Madeleine, is significantly better tasting and is much cheaper.
Needless to say I will not be going back there.