Based on initial my impressions, unless you're driving to visit Tsujita or perhaps Seoul Sausage in the same complex and want to take some Chinese home with you, I would say not. ROC is still in its soft opening stage, as I ordered off the menu that said "Soft Opening Menu, November 29." But at least they are open for lunch now from noon until 3pm. To be fair the items I ordered were all sort of the same ilk--onion pancake, XLB, and crispy chicken dumplings. All three were quite bland without dipping sauces, but actually pretty good with the sauces. This raises the issue of whether these kinds of items should be flavorful on their own, or whether you should allow for the saltiness in the sauce. I'm definitely a proponent of the latter. The post sauce onion pancake was a good, average quality SGV onion pancake. But at $4 for an order half the size of Earthen's, it's a poor value even if it were as good (which it isn't). XLB was OK, with an OK skin and lots of soup. Crispy chicken dumplings were interesting, fried together in a single clump, which I like. But I couldn't help wonder if they had bought the dumplings frozen across the street at Nijiya Market. (I suspect not, but I sure couldn't tell from the taste.) I'll go back later to see what else they may have. But only if I'm in the area. Address is 2049 Sawtelle Blvd.