With the success of high quality online cooking lessons like Rouxbe, how can ATK ask these kinds of exorbitant prices?
$99 to learn how to make chicken stock in one hour with a "revolutionary" technique? (Uh, you mean the revolutionary technique that's available for $18/year on your website under "quick chicken stock"?)
I can see that they're positioning themselves as more of an online school than a series of video lessons, in which case their prices are more in line. But the point is, this is not a live cooking school. There are no ingredients provided, no pots and pans, nobody else to do the cleanup. I'd be very interested to enroll in ATK classes, but certainly not at this price point.
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