The King’s Hungarian Misadventure

Umm, someone should tell the ad agency that crafted the campaign for Burger King in Hungary that defaming a whole nation of people might not be as funny as they thought.

Labeled the “Scottish menu,” Burger King’s value menu has drawn criticism from Scottish people living in Hungary. Hungary’s Scottish Cultural Society filed a complaint with the national consumer protection authority and called for a boycott, according to Reuters.

To summarize: Scotch whisky—yes. Scotch eggs—perhaps. Scotch as a synonym for cheap—no.

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