Fresh Apple Fries Versus French Fries

One minute, Burger King is launching a $200 burger, the next minute it’s pushing healthy, green kids’ meals. Brandweek reports:

BK is making its Fresh Apple Fries with low-fat caramel dipping sauce, Kraft Macaroni & Cheese and Hershey’s 1% low fat milk Kids Meal a permanent menu item beginning this month. All Kids Meals’ will now be packaged in bags made from 100% recycled materials. Beverage cups will be made from 10% recycled materials. New packaging will feature information on recycling and other steps kids can take to make a positive impact on the environment.

The meal provides 350 calories with less than 25 percent of calories from fat. According to USA Today, the Fresh Apple Fries are not fried at all, they’re just “chilled apple slices cut to look like fries” and they’re “served in a french-fry-like cup.” And since they’re “subjected to a pre-wash that contains lemon,” says MSNBC, they won’t turn brown. But it remains to be seen—will kids be tricked into eating sliced apples instead of french fries?

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