Ice Cream 2.0

Thanks to the ad freaks at AdFreak.com, we’ve recently learned that the venerable Carvel Ice Cream mascot Fudgie the Whale has gotten all viral on us. According to Brandweek, Fudgie not only has his own MySpace and Facebook pages, but if you text the name “Fudgie” to number 78247 on your mobile phone, you’ll get a coupon for a free Arctic Blender (an ice cream concoction not unlike DQ’s Blizzard) or a blended coffee (a coffee concoction not unlike Starbucks’s Frappuccino).

I wonder when his friend Cookie Puss will hit the social networking scene (note: Link is not safe for work).

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