If You Build It, They Will Snack

Anyone who has lived in the Midwest knows the region’s propensity for carving stuff out of dairy products. Now a Wisconsin man has kicked it to the next level by turning a 700-pound block of cheddar into a replica of Mount Rushmore.

The massive edifice is part of a PR campaign cooked up by the makers of Cheez-It crackers. After the dairy monument does a national tour, it will be, as is fitting, devoured.

The carving eventually will end up in Oklahoma and be cut into cubes to become a snack itself.

[Carver Troy] Landwehr said that doesn’t bother him.

‘In the end, they’ll love eating good Wisconsin cheddar down south,’ he said.

Arguably, national obesity statistics seem to indicate that they love eating just about anything down South, but the statement remains technically true.

See more articles
Share this article: