A Mighty Mouse Is a Healthier Mouse

According to The New York Times (requires registration), Disney characters will no longer be shilling for Pop-Tarts and Happy Meals, at least after current licensing agreements run out over the next couple of years. Reports the business section:

The food items that would be barred from Disney licensing deals are those in which total fat exceeds 30 percent of calories for main and side dishes and 35 percent for snacks, saturated fat exceeds 10 percent of calories for main dishes and snacks, and added sugar exceeds 10 percent of calories for main dishes and 25 percent for snacks.

Trans fats will also be no-nos in the theme parks’ restaurants by next year.

In addition to the licensing restrictions, Disney said its own theme park restaurants would change the default options for side orders from French fries to a more healthy choice, like carrots or applesauce.

Baby carrots aside, however, the company’s kiddie programming won’t be cutting back on the sugar-frosted advertising anytime soon. Ronald McDonald and the Keebler elves will keep their profitably high-calorie slots on its TV programs, as the Times article points out:

Still, the omission of any guidelines that address the advertising of junk food products on the company’s television networks— including ABC and Toon Disney—is an indication that a ban on the marketing of unhealthy food on Disney channels is not in the works.

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