Man holding out hotdog

Why The US Hot Dog Market Is About To Explode

NEWS

BY LAUREN DOZIER

Hot dog sales are projected to soar in the next decade. A study conducted by Introspective Market Research predicts the hot dog and sausage market to reach 112.41 billion by 2032.
This surge is partly the result of the growing popularity of plant-based meats. Many plant-based dogs have hit the scene recently, and even classic brands are getting in on it.
These alternatives present more options even beyond practicing vegans and vegetarians, as the modern shopper is generally health-conscious and interested in alternative proteins.
Beyond that, hot dogs and sausages are an easy and inexpensive option for increasingly busy adults. Urbanization leads to a growing interest in pre-packaged and ready-to-eat meals.