Plucking olive from its branch

Why Fresh Olives Are Actually Inedible

NEWS

By LAUREN DOZIER

Fresh olives on the branch
The elegant bowl of olives at a dinner table might make your lips pucker with their salty-sour bite. However, freshly plucked olives are almost inedible due to their bitterness.
Mixed olives in bowl
Raw olives have an off-putting bitterness due to the presence of the phenolic compound oleuropein. It acts as the fruit's defense mechanism by deterring voracious creatures.
Olive oil and fresh olives in bowl
Olives must first be cured to be edible. Only 10 percent of those harvested are estimated to become cured table olives, while the other 90 percent are used to make olive oil.