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Why Are There No Labels On Costco Aisles?

NEWS

EMERY PEARSON
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If you've ever shopped at Costco more than once, you've probably experienced the confusion of suddenly discovering that the layout of the store has changed slightly.
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This is no accident — Costco is known for its frequent product rearrangements, but the numbered signs at the end of each aisle aren't helpful on their own.
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The absence of detailed aisle labels in the warehouse makes it easier to switch things up without customers becoming too reliant on a set layout.
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One of Costco's key strategies is placing commonly bought items and household staples, like toilet paper or milk, toward the back of the store.
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This layout encourages shoppers to wander through other sections, potentially discovering more products worth purchasing along the way.