By the end of 2024, at a Safeway in Portland, Oregon, a hot rotisserie chicken cost about $10. Meanwhile, a whole, raw chicken cost between $13 and $18.
Rather than toss out perfectly good meat that’s past its sell-by date, grocery stores commonly repurpose smaller, less expensive birds into ready-to-eat rotisserie chicken.
Rotisserie chicken is often a loss leader for companies, not making money itself but luring shoppers in the door where they'll likely fill up their cart with other items.