Which Tequila Brand Is The Best-Selling Of All Time?

There are plenty of different tequila types and plenty of brands that sell it. Depending on metrics, the best selling tequila is a toss-up between Jose Cuervo and Don Julio.

Drinks International crowned Don Julio the tequila champion in the publication's 2025 bestselling brands report, but that title came from data from some of the world's best bars.

The Spirits Business looked at the total sales volume from many spirits companies and found that Jose Cuervo was the best selling tequila for five straight years.

There could be a difference between tequila preferences at a high-end bar versus a standard bar; Don Julio is much more expensive than Jose Cuervo.