What's With Craft Beers Selling Products In Tallboy Cans?

Craft beer typically comes in 16-ounce tallboy cans. Like vibrant art, this can size is meant to physically stand out among other beer offerings.

Another big advantage is that it readily enables the sale of single beers. Plus, tallboy cans are often priced just a little steeper, helping with the margins per sale.

Additionally, craft beers in a tallboy size play well into the industry's culture of constant variety, as it is a size that is easy to share amongst friends.