Wendy's restaurant with sign outside

Wendy's Was Sent Into A Legal Battle Because Of One Discontinued Item

NEWS

BY ASHLEN WILDER

Like other fast food chains, Wendy's has had its fair share of legal battles. In one notable case, a discontinued product was cause for a lawsuit: S'Awesome sauce.
Before Wendy's S'Awesome sauce, there was another sauce company using the same catchphrase on its label, an Illinois-based sauce maker named Jaymo's Sauces.
Jaymo's Sauces allegedly added
the "S'Awesome" label to its sauce bottles in January 2016, and they filed a lawsuit against Wendy's claiming Illinois trademark infringement.
However, Jaymo's could not deliver proof of their trademark, and the court dismissed the lawsuit along with Wendy's counterclaims. Both parties continued using "S'Awesome."
S'Awesome sauce was described as smoky, creamy, tangy, with a little bit of heat, almost like a creamy BBQ sauce. It was introduced in 2017, but removed from the menu in 2021.