Tropicana unveiled a line of limited-edition juice bottles at the 2024 Consumer Electronics Show that intentionally misspelled the company's name — the label reads "Tropcn."

The decision is in response to AI. Tropicana, which built its image around a rejection of artificial ingredients, has removed the letters A and I from the brand name.

In a statement shared by PR Newswire, Tropicana said, "Each new AI advancement seemingly brings us closer to the artificial world and further from the natural."

The company added that the limited-edition Tropcn bottles are meant to "...celebrate the natural ingredients and nothing artificial in Tropicana Pure Premium Orange Juice."

However, getting one of these bottles will be difficult. According to CNN, Tropicana partnered with Kroger to distribute these bottles, but they're only producing 100.