People holding lattes with latte art

The Unlikely Condiment Australians Add To Their Morning Coffee

NEWS

BY AMBER SUTHERLAND-NAMAKO

Jars of vegemite on white
An Instagram Reel posted by Golden Brown, a Melbourne-based coffee company, touted a Vegemite latte, which has garnered mixed reactions from foodies online.
Person holding jar of vegemite
In a gentle bit of trolling, a barista opens with seemingly earnest bafflement that Americans, in particular, are ignorant to the purportedly ubiquitous Vegemite latte.
Person creating latte art
The barista asserts that Vegemite, espresso, and milk results in a nice miso caramel finish. If this seems familiar, the company pulled a similar stunt on TikTok back in 2021.
Vegemite in front of plate of toast
Comments are predictably divided. Some seem gleefully in on the joke, others appear to be genuinely incredulous; a few are disproportionately angry and plenty are game for a taste.
Barista handing over drink
The obviously very fake Vegemite latte has been forever etched in the hallowed halls of internet recipes, and plenty of folks on other platforms have recreated the dubious drink.