The layout of most grocery stores and the location of their essential items, including dairy, produce, bread, and meat, is usually designed to encourage shoppers to shop more.

Psychologist Paco Underhill told Bon Appétit that the layout of supermarkets has remained roughly the same for decades and that “dairy is generally in the back left-hand corner.”

Placing dairy at the back, away from other essentials, prolongs the duration shoppers spend within, creating more opportunities for impulse purchases as they navigate the aisles.

Alternatively, since dairy needs cooling, economist Russell Roberts proposes that stores place dairy coolers in the back to make stocking efficient, prevent spoilage, and cut costs.

However, in the realm of consumer behavior analysis, the deliberate orchestration of aisle and product placement, geared toward enhancing consumer engagement totally makes sense.