Different loaves of bread at a grocery store
The Only Time That Supermarket Bread Trumps The Artisanal Stuff

NEWS

By EMMY SCHNEIDER-GREEN
A person holding two loaves of bread
Bread connoisseur and founder of Modernist Cuisine Nathan Myhrvold shares that supermarket bread is a better choice than its artisan counterpart if you won't be using it quickly.
A person holding a bag of bread
This is thanks to the added preservatives and ingredients designed to extend its lifespan, which homemade and artisanal bakery bread doesn't have.
Bread selection at a grocery store
If you use proper storage tactics, like keeping your loaves out of the fridge, a supermarket loaf can potentially last a week or more, thanks to its preservatives.