The McDonald's Burger Failure That Was Meant To
Excite Foodies
NEWS
By CARLY GARBER
Over the years, McDonald's has often attempted to lure sophisticated diners. The Arch Deluxe burger was one such endeavor that was one of its biggest and the most expensive flops.
It featured a hefty burger packed with lettuce, cheese, peppered bacon, and a special sauce that included fancy stone ground mustard — all stacked atop a bakery-style potato roll.
Invented by fine dining chef Andrew Selvaggio, the Arch Deluxe was meant to be an "adult" burger that can attract the affluent Gen-Xers, but the customers' reaction was lukewarm.
As it turns out, most people just wanted their reliable Big Mac or McDonald's Filet-O-Fish — not some upgrade they were unfamiliar with. The item was later pulled from their menus.
