Everyone Forgot About This Sugar-Filled Peanut Butter Spread From The '70s
NEWS
By HANAN Z. NAQEEB
In 1974, Kraft launched a peanut butter product called Koogle. Although it initially sent American kids into a sugar-induced frenzy, it sadly vanished from stores in the late '70s.
The product was a flavored, sugary spread masquerading as peanut butter. Alongside peanuts, it came loaded with artificial flavors like chocolate, vanilla, cinnamon, and banana.
Koogle was marketed as versatile enough to spread on toast, dollop onto ice cream, or melt down and pour over cakes. You could even dip fruits into it and freeze them for later.
Koogle’s mascot — a googly-eyed, gruff-voiced character called the Koogle Nut — hyped up its sweetness and reminded us how not sticky it was compared to regular peanut butter.
However, it was soon criticized as too sugary and artificial. Finally, rising health concerns, declining sales, growing competition, and shifting consumer tastes led to its demise.
