Costco offers high-quality meat at accessible prices, which has earned it a dedicated fan base. The retailer uses under-the-counter strategies to deliver affordable premium meats.

Most noticeably, Costco’s sales strategy rests on bulk. While a standard grocery sells beef broken down into easy-to-use 1- or 2-pound packages, Costco will sell meat in bulk.

The upfront cost might sting, but the meat’s price drops when divided out per pound. Sales on these bulk items allow Costco to lower prices and offer more high-quality meat.

Costco also sources its meat from numerous suppliers. It often works with the biggest ranching and meat-packing suppliers nationwide, giving them better access to cuts like prime.