I don't really know why, but I am very partial to instant coffee. My favorite, by far, is a brand called "Nescafe". It's a pretty cheap brand and I absolutely LOVE it!!! They sell Nescafe at Aldi, also, but one day a few weeks back, they were out of it. I didn't want to stop at any other store and I REALLY have to have coffee, so I bought a jar of the Beaumont instant coffee. The whole time I was shopping, I was telling myself to put it back and stop to get the Nescafe somewhere else because I thought, for sure, that I would totally hate it!!! But I bought it anyhow and when I got home, I made myself a cup. I really didn't hate it LOL....... It reminded me of Folgers, honestly. I was quite shocked that I liked it because I am usually a die-hard Nescafe fan. It's worth it to give it a try...... especially if you're usually a Folgers fan!!