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Food Media

Zagat Sold to The Infatuation by Google

Melanie Wong | Mar 5, 201806:57 PM

" . . . The Infatuation and Zagat will operate as two distinct brands, with individual platforms, and distinct purposes and points of view. Specifically, The Infatuation will retain its editorial-first focus, producing high quality, situational reviews and guides, while continuing its groundbreaking work in mobile and social media. Working within The Infatuation’s infrastructure and leadership, Zagat will expand user surveys and develop a new tech-driven platform that will create a stronger, more meaningful alternative to other crowdsourced restaurant reviews. . ."

Press Release: The Infatuation To Acquire Zagat Brand - The Infatuation

Investment Will Create the Most Influential Restaurant Discovery Platform in the World.

www.theinfatuation.com
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