Given the demise of Mary's Dairy and my feeling too lazy to go over to Ben & Jerry's, I thought I'd score some chocolate low fat dairy product for the freezer. I call it that because, at the end of the day, we have no idea what goes into it, witness the Tasti DLite debacle. The (no sugar added) chocolate was decent and the regular choclate of a lighter color was also not awful. I'm deciding on a regular which is $3.68, when the guy pulls out what looks like a Dixie Cup, for those old enough to remember those. I politely declined, given the amount would add up to two generous soup spoons ful, (ok, maybe a smidgeon more).
I know this comes under the heading of senior shock, since maybe the young are used to Starbuck's prices and other insanity, but at B&J's their pint of soft serve, which is really good, is about $5. At Tasti DLite a large is about $4.25 and it's easily twice the Yolato regular. At a certain point you have to look at what the product is and how much it costs to create. They could charge me $10 for a cone of semi-freddo in a piazza in Florence and I'd pay it gladly. Given the weakness of the dollar, that may be what it works out to these days. I find Yolato to be pretty bland goop. If they wanted to price it like Tasti DLite or another "low fat" dessert, I might see the logic of it. Once you get addicted to low fat soft serve, regular ice cream can taste too rich. What I really want is a Carvel, but that is probably like drinking butter.