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Worthy Kitchen Brookline/Why publicize your new restaurant a year before it opens?

MLouis | Feb 16, 201709:19 PM

Last April, I read an article promising that a good restaurant with great beer selection would be opening soon in Brookline Village. I've been looking for just that, so I started counting down the days until the promised Fall opening.

Now it's February, and from all accounts, it seems that Worthy Kitchen is still months away from opening. See:



While I'm interested in more information about when it's opening, the long delay seems part of a larger problem of restaurants in Boston announcing plans to open months, even a year, before they actually open. Why do this? It seems like a waste of publicity, and, from the perspective of someone who casually follows new restaurant openings, a bit frustrating.

I understand that permitting, construction, etc., are all unpredictable and take forever, but one would think that it's better to get all that taken care of before one announces that they are opening a new restaurant.

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