Wine

Wineries pour efforts into targeting younger drinkers

Share:

Live your best food life.

Sign up to discover your next favorite restaurant, recipe, or cookbook in the largest community of knowledgeable food enthusiasts.
Sign Up For Free
Wine 4

Wineries pour efforts into targeting younger drinkers

RicRios | Mar 1, 2013 10:52 AM

http://www.latimes.com/business/la-fi...

"American vintners are going after younger consumers to keep their industry growing as many of their best customers cut back as they near retirement age"
...
"With many of their best customers nearing retirement age and starting to cut back, American vintners are going after younger consumers in a bid to keep their $33-billion industry growing.

That means more irreverent labels, easy drinking wines, singles events and laid-back tastings — all aimed at demystifying the elite atmosphere surrounding wine while grooming the next generation of oenophiles.
"

It seems the article (and/or the industry) is equating "young" and "stupid".
I don't quite get it.

Want to stay up to date with this post?

Recommended From Chowhound