Wine 48

Wine "mark ups" in restaurants

RedTop | May 26, 201205:55 AM

Forgive me, I couldn't find a similar discussion so am starting this thread.

Yesterday I took my two daughters out to lunch at a restaurant featuring a Mediterranean menu.

DD#1 asked if she and her sister could share a bottle of wine "because we'll both probably want more than one glass each."

"Sure", I said. They settled on a Ste Chapelle Riesling priced at $24. They liked the wine. Our meals were tasty and we enjoyed a nice leisurely visit.

Later yesterday, I guess I started experiencing buyers remorse, because I googled the wine brand to see if it was worthy of the price I paid. Info back is that, at retail, this wine would be priced $9.99 to $10.99 per bottle. I was a bit taken aback that I had paid well more than 100% markup on the wine and began to wonder what is the typical restaurant mark up on a wine. Or, what is a fair mark up on a wine to assure profitability for a restaurant.

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