Predicated on a topic in Not About Food - CH, I got to thinking, "what was the first advertising reference to wine, that I recall?"
For me, I think that it was the "Little Old Wine Maker Me," from Swiss Colony. I think it was their French Colombard.
Next was probably Riunete [SP?] and the "Aldo Chelo," bits.
Last, and from about the same circa, were the Harvey's Bristol Creme (usually at/near the Holidays).
What were the first ads, TV, radio, print, that you recall for wines?