Please, let's start a campaign here and now to stomp out the phrase, "white or wheat bread?"
There are so many things wrong here. What grain is the white bread made from, if it isn't wheat? Is the wheat bread made from whole wheat or not? Are you trying to trick me into thinking it is whole wheat, but you can't legally call it that?
I understand that 100% whole wheat is rarely seen and rarely accepted and has to be made with care to be truly delicious. But couldn't someone market a bread called, say, "half whole wheat"? Then we would know there is whole wheat in it rather than being white bread with a handful of bran thrown in.
Rant over - !