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Why don't (upscale) restaurants in the U.S. advertise?


Not About Food 17

Why don't (upscale) restaurants in the U.S. advertise?

ipsedixit | Jan 15, 2013 02:23 PM

Aside from chains (e.g. places like Mortons and sometimes Wolfgang Puck), why don't upscale restaurants advertise with either TV/radio commercials or in print?

In fact, when one thinks about it, upscale restaurants don't do any advertising of that kind.

Nowadays there may be those shill blog posts, or Internet PR junkets, but where are the TV or radio spots? Or what about ads in newspapers, or free independent weeklies (like LA Weekly).

Even in magazines like Gourmet or Robb Report, there aren't ads for Alinea, Rogue24, French Laundry, etc., right? One would think that the readers of those magazines would likely be in the socio-demographic group that could and would dine in upscale, gourmet type restaurants.

Or do they advertise and I just have never noticed?

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