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Trader Joe's Private Label


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Markets & Stores 19

Trader Joe's Private Label

Jim | Mar 24, 2009 11:03 PM

While shopping at Trader Joe's I noticed several years ago, that a frozen pizza they started carrying and still carry looked a lot like Amy's Pizza that I would buy at Andronicos for several dollars more. I purchased it and compared it to the Amy's brand I had at home. Well sure enough it was the same pizza. Since then they added several more of Amy's pizzas under the Trader Joe's label which is referred to in the business world as "Private Labeling". I also discovered that one of their frozen vegetarian enchiladas is also Amy's. I know there are also questions on this board regarding the "cream on the top" milk at TJ's being Strauss' but bearing the TJ's label. I'm now curious as to other name brands out there that those of you suspect or are certain are being private labeled for Trader Joe's.

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