A new Trader Joe's opened near me, and as I walked in yesterday I had the same feeling I always get when setting foot in a TJ's - frustration. I think it's because everything in there is something new, or at least it seems like it's all unique to TJ's, and since I don't know what anything is, I don't know where to start. They've got organic, whole grain flax seed next to frozen enchiladas and cheesecakes. Is it a health food store or a quick-mart? On top of that, it's always so crowded. I can't take 5 seconds to look at something without getting bumped by a Scottsdale housewife in her Ugg boots. I get overwhelmed.
I ask because I feel like I'm missing out on something. The people who shop there really seem to love it. Can you TJ's devotees give me some advice to help me wrap my head around this place, or at least some suggestions of things to try?
Also, it seems like a large part of their inventory is pre-prepared and frozen food. What does Trader Joe's have over the Fresh & Easy that just opened near me, or vice versa? Thanks.
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