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Cocktails & Spirits 8

Top 10 Scotch whisky brands

zin1953 | Jun 8, 201507:12 AM

Scotch whisky will not look back at 2014 with much affection following a year of some highs but many more woes . . .

The Scotch Whisky Association (SWA) reported in March of this year that the UK market declined by nearly 5% last year, down 4m bottles from 87.5m to 83.3m. (In 2009, the UK market accounted for 92m bottles.)

In April the SWA reported that the value of Scotch whisky exports dropped up to 39% in half of its 20 top markets, which contributed to an overall decline of 7% in the export value of Scotch in 2014.

Singapore: Value of exports dropped 39% to just £201m – down from £329m the previous year. Volume decline was worse still, falling 41%.

USA (the biggest market for Scotch) fell 9% by value to £748m. Volumes here also dropped by 7% to 118.6m bottles.

France, Scotch’s biggest market by volume (not value), was more encouraging, as export volumes grew 3% to 183m bottles worth £445m, up 2% in value.

There were brands and companies that bucked the trend last year but, in general, the performance of most brands on this list is marked with a minus sign not a plus.

10. Bell's
Owner: Diageo
2013 volume: 2.5 million nine-litre cases
2014 volume: 2.5m
Change: 0%

9. Label 5 (sold almost exclusively in France)
Owner: La Martiniquaise
2013 volume: 2.51 million nine-litre cases
2014 volume: 2.58m
Change: +2.7%

8. Dewar's
Owner: Bacardi
2013 volume: 3m cases
2014 volume: 2.7m
Change: -9.9%

7. William Peel (another label sold almost exclusively in France)
Owner: Belvedere
2013 volume: 2.65m cases
2014 volume: 2.75m
Change: +3.7%

6. William Lawson's
Owner: Bacardi
2013 volume: 2.8m cases
2014 volume: 3.1m
Change: +10.7%

5. J&B
Owner: Diageo
2013 volume: 4m cases
2014 volume: 3.7m
Change: -7.49%

4. Grant's
Owner: William Grant & Sons
2013 volume: 4.71m cases
2014 volume: 4.37m
Change: -7.2%

3. Chivas Regal
Owner: Pernod Ricard
2013 volume: 4.68m cases
2014 volume: 4.59m
Change: -1.9%

2. Ballentine's
Owner: Pernod Ricard
2013 volume: 6.01m cases
2014 volume: 6.13m
Change: +1.9%

1. Johnnie Walker
Owner: Diageo
2013 volume: 20.1m cases
2014 volume: 17.9m
Change: -10.9%

NOTE: the volumes represent global sales and brands owned by The Edrington Group, particularly The Famous Grouse, are not listed as the drinks business was unable to confirm accurate figures. It is thought that Famous Grouse’s annual sales amount to 3 million nine-litre cases, which would rank it as seventh on the list.

Top 10 Scotch whisky brands

www.thedrinksbusiness.com
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