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Tofu Goes Mainstream in America Thanks to Big Meat’s Covid Crisis

Melanie Wong | Jun 22, 202011:54 PM     15

" . . . Where once tofu only had 5% penetration in grocery stores, Toscano said his retailers are seeing numbers rise dramatically. Kroger, which has almost 2,800 supermarket locations across the U.S., said tofu sales from mid-March to late May were up almost 9%. Wegmans, with 101 stores in seven states, said its sales almost doubled over the same period compared with 2019.

Tofu makers House Foods, a Japanese company with two plants in the U.S., and Hodo Foods, which makes all of its tofu in Oakland, California, said they are also seeing significant growth. House Foods said it has seen an 8% rise in sales over previous years, and like Hodo, plans to increase manufacturing capacity over the coming year. . . "

Tofu Goes Mainstream in America Thanks to Big Meat’s Covid Crisis

Sales of the soybean product jumped as U.S. consumers navigated poorly stocked meat aisles. Producers hope they’ll stick around.

www.bloomberg.com
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