I have taken up Today's Temptations bread as a cause. Yesterday I called the bakery (phone number is on label) to ask who else besides Treasure Island stocks it, as TI gets it in once a week then it all sells out ASAP. My impression was that this local North Side bakery is a small concern. The man on the phone told me that in the city only Treasure Island carries it and that he mostly sells in the Northern Suburbs. So yesterday I put in a request at Trader Joe's and intend to do the same at WholeFoods. My motive is purely selfish: I'm afraid my puny and precarious supply line will disappear. If you try this bread and compare its nutrients label with others, you will understand. It has only 6 carbs and 45 calories per slice, 'way less than any other brand I've found, and has NO sugar. It is a delicious whole wheat that makes crunchy toast. Apparently I'm not the only person who likes it as every week it disappears from the store. Do try it and if you like it, keep asking for it. My guess is that the guy who makes it is not sophisticated about marketing his good product so we may all have to help him.