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Chain Restaurants


First Time at Pinkberry: is this place for real??


Chain Restaurants 4

First Time at Pinkberry: is this place for real??

altadenafoodguy | Oct 29, 2007 10:35 PM

I visited Pinkberry's for the first time today and was just sort of stunned at the total mediocrity of what the LA Times called "The place that launched 1000 parking tickets." I am, I should note, a serious yogurt fan. I will drive fifty miles to get some really interesting, homemade yogurt, and I could happily taste-test fresh Greek versus creamy French versus clumpy Indian for hours. Dairy is divine. Maybe that's why paying SO MUCH MONEY for a completely run-of-the-mill bowl of slightly-sweetened and extra creamy frozen yogurt with fruit topping strikes me as banal trendiness of the worst kind. I suspect that this place is spreading like a virus merely because it has a clean, modern aesthetic, offers "green tea" flavor, and manages to appeal to the health-conscious.

Next time, I will go to the grocery store, buy some full-fat yogurt, cut up some fruit, put it on top, and eat it. Delicious, easy, and cheap.

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